Sales Support Case Study:
SMB Loan Cold Call Lead Generation
Our client is a small business lender with annual gross revenue of $158 million whose IPO was 15 times its book value, which shows the potential for their expected growth in the market.
The client needed assistance in driving additional small to medium business loans and line of credit volume to their existing team. Part of their strategy was to test internal and external lead generation teams.
S&P Data Digital partnered to provide outbound calls to prospects to introduce the program, pre-qualify the customer, and generate interest in the products offered and pass the lead on to them to complete the application and underwrite the loan.