Leverage Sales Outsourcing To Drive Revenue For Your Business

18 August, 2022 | Marie Diks

What Is Sales Outsourcing

The process of sending a portion of your sales process to a third party or agency is known as sales outsourcing.

Sales outsourcing plays a crucial role in business development and expansion. Market research, lead creation, and even ordinary sales operations like outbound calling and answering inbound calls can all be outsourced. You can also outsource the majority of the sales process to a third-party firm.

 

Who Is The Right Fit For Sales Outsourcing?

Businesses that lack appropriate resources, such as labor or time, to grow their sales process often consider sales outsourcing. Let’s face it: without the right tools, salespeople would spend less time selling.

A typical salesperson spends the majority of his time updating excel sheets and status, travelling to meetings, filling out timesheets, and other administrative tasks. Sales representatives spend only 30% of their time selling.

Sales outsourcing allows salespeople to concentrate on what they do best: selling. Outsourcing sales can enable sales teams to focus on higher-level tactical activities or tactics, allowing them to be more flexible.

 

5 Reasons to Consider Sales Outsourcing

Outsourcing sales isn’t right for every company. The following are some instances that may lead you to consider outsourcing sales:

  • Small group: You have a small sales team that can’t keep up with the volume of leads coming in.

  • New markets: You’re a growing startup trying to expand into new regions or markets, but you don’t have the sales resources or talent to do it.

  • Budget restrictions: You don’t have enough money to hire excellent salespeople.

  • Resources are scarce: Your sales team’s inability to undertake specific sales duties due to a lack of expertise

  • Overloading on manual tasks: Your sales team is swamped with administrative responsibilities, leaving little time to sell.

 

Sales Outsourcing: Automation as an Asset

Your sales team spends most of their time on repetitive chores and documentation, which leaves them with fewer hours to focus on key sales operations. Sales automation increases sales force productivity by automating mundane tasks like meeting scheduling, updating lead databases, and generating reminders. Sales automation software also assists salespeople in making sense of data and receiving intelligent lead recommendations, which can save time and help close deals faster.

 

5 To-Do’s Before You Outsource Sales

Though sales outsourcing is not for every business, it is essential to explore the option thoroughly. Here are five helpful assessment tools to help determine if outsourcing sales could fit your business needs.

Determine the business reason: Is this something that can be done in-house or with automation, or does it need to be outsourced?

Define the goal and the metrics: Is it to expand your user base, penetrate a new market, or increase the lifetime value of consumers you want to outsource or automate this function?

Make a list of your objectives: List the markets you wish to enter, what you need to outsource, and how an outsourcing firm or tool may help.

Notify all teams: Before choosing a sales outsourcing agency or software, make sure your sales and marketing teams are on the same page internally. Determine your existing sales and marketing teams’ KPIs, roles, and duties, and ensure that everyone is working toward a unified goal.

Select between automated and manual sales outsourcing: Once you have determined the breadth of your sales outsourcing program, select whether you want to outsource sales to a manual agency or use sales outsourcing software to automate key sales operations and create leads in-house.

 

The S&P Data team can supply the additional trained sales force you need. Your business can concentrate on selling and increasing revenue. We focus on handling day-to-day tasks that will allow your team more flexibility and focus on higher-level tactical duties and goals.

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